Liverpool FC Announces Major Kit Switch: Adidas Takes Over from Nike in 2025/26

In a significant development that has sent ripples through the football world, Liverpool Football Club has announced a landmark partnership switch from Nike to Adidas starting from the 2025/26 season. This move ends a long-standing relationship with Nike and ushers in a new era of kit designs, branding, and marketing opportunities for one of the Premier League’s most iconic clubs.

The End of an Era: Nike and Liverpool’s Partnership

Since 2006, Nike has been the official kit supplier for Liverpool FC, producing some of the Reds’ most memorable jerseys and merchandise. This 19-year association witnessed Liverpool’s transformation under Jürgen Klopp, including Champions League glory in 2019 and the long-awaited Premier League title in 2020.

Nike’s influence on the club’s brand has been substantial, providing innovative kit technology and designs that resonated with both players and fans worldwide. However, as contracts evolve and clubs seek fresh commercial partnerships, Liverpool’s decision to move to Adidas signals a bold new chapter.

Adidas Steps In: What Does the Future Hold?

Adidas, a global sportswear giant with a massive football portfolio including Real Madrid, Bayern Munich, and Manchester United, has secured a deal to outfit Liverpool starting the 2025/26 season. This strategic partnership is expected to be a game-changer not only commercially but also creatively.

Already, leaks have emerged showing all three of Liverpool’s new kit designs—the home, away, and third kits—that Adidas will roll out. These previews reveal a compelling blend of tradition and innovation, staying true to Liverpool’s rich heritage while injecting fresh energy into the club’s aesthetic identity.

A Closer Look at the New Kits

The leaked images highlight some exciting design elements:

• Home Kit: Classic Liverpool red remains dominant, but Adidas incorporates subtle details like tonal stripes and modern collar designs, marrying tradition with contemporary style.
• Away Kit: A striking color palette deviates from previous years, giving Liverpool a bold presence on the road. Adidas’s signature craftsmanship is evident in the fabric technology aimed at enhancing player performance.
• Third Kit: Undoubtedly the most experimental, the third kit plays with vibrant hues and patterns, appealing to both fans who collect kits and the players who want something unique for special matches.

Beyond aesthetics, Adidas promises enhanced functionality leveraging their latest fabric tech to improve comfort, breathability, and overall performance for the Reds on the pitch.

Commercial Implications and Fan Reactions

Switching to Adidas elevates Liverpool’s commercial muscle significantly. Adidas has a proven track record of maximizing revenue through apparel sales, global marketing campaigns, and collaborations with celebrities and fashion designers—helping clubs transcend traditional boundaries.

From a financial perspective, the move is expected to provide Liverpool with a lucrative deal that matches their status as a global football powerhouse. For Adidas, adding Liverpool to their portfolio strengthens their grip on the Premier League and the global football audience.

Fans have met the news with mixed but mostly enthusiastic reactions. The love for Nike kits is undeniable, given the memories and iconic moments associated with them. Yet, optimism prevails as supporters look forward to new designs and styles that will accompany Liverpool’s continued ambitions.

Looking Ahead: What to Expect Next?

With the 2025/26 season still a few years away, Liverpool and Adidas have time to craft an exciting launch campaign that builds anticipation globally. The gradual reveal of official kits, merchandise, and exclusive collaborations will be key drivers of fan engagement and commercial success.

Moreover, the partnership offers opportunities beyond kits—training wear, lifestyle clothing, and community initiatives designed to bolster Liverpool’s worldwide fanbase and brand presence.

Conclusion

Liverpool’s upcoming switch from Nike to Adidas represents a bold evolution in the club’s commercial and sporting identity. As one of the football world’s most prestigious clubs embraces a new kit supplier, expectations are high for a fresh blend of heritage, innovation, and style on and off the pitch.

Fans can look forward to witnessing the Reds donning Adidas for the first time in 2025/26, marking a milestone moment in Liverpool’s illustrious history. Until then, the anticipation will surely build as the leaked designs hint at what promises to be an exciting new chapter.